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From Visibility to Enquiries: SEO Success for Greengold Attorneys

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GreenGold Attorneys Building Legal Authority Through Content Marketing-Sellable Marketing

Project Overview

Boost GreenGold Attorneys’ online visibility for high-intent legal searches in Nigeria, attract qualified traffic, and increase enquiries from businesses and individuals seeking legal support.

Project Challenge

The Nigerian legal market is competitive, and prospective clients rely heavily on online search before engaging a firm. The client needed:

  • Improved search rankings for corporate, property, and personal law queries
  • A website optimised for Nigerian audiences and local search behaviour
  • Increased organic traffic that converts into consultations
  • A measurable SEO framework to track performance and ROI

Strategic Approach

To improve GreenGold Attorneys’ online visibility and drive qualified enquiries, we implemented a structured SEO strategy focused on local relevance, technical optimisation, and content authority.

  • We identified high-value Nigerian legal search terms that potential clients are actively using to find services.
  • We optimised meta tags, headings, URLs, and content to align with search intent and improve relevance for targeted queries.
  • We created and structured content such as legal guides, articles, and FAQs to directly address the most common client questions.
  • We enhanced website speed, mobile responsiveness, and crawlability to ensure search engines can efficiently index all pages.
  • We built backlinks and citations from reputable Nigerian and industry-relevant sources to strengthen domain authority and credibility.

Execution Delivery

  • Conducted comprehensive keyword research focused on Nigerian legal searches
  • Optimised website pages for on-page SEO, including metadata, headings, and schema
  • Developed content addressing high-intent queries (legal guides, articles, FAQs)
  • Implemented technical fixes to improve load speed, mobile performance, and crawlability
  • Built authoritative backlinks and local citations to strengthen domain authority
  • Monitored analytics and search console data to refine strategy continuously

Project Impact

  • 210% increase in organic search traffic within 12 weeks
  • 35% improvement in page one rankings for high-value Nigerian legal keywords
  • 2.5x growth in website enquiries driven by organic search
  • Improved website performance metrics: average page load time reduced to under 2.5 seconds
0 %

Success Rate

Business Value Delivered

  • Strengthened online authority and visibility in the Nigerian legal market
  • Increased qualified leads from high-intent search traffic
  • Optimised website for both user experience and search engines
  • Sustainable SEO framework ready for ongoing content and growth

Ideal Prospects for This Case Study

  • Nigerian law firms looking to dominate search rankings
  • Legal service providers targeting SMEs and individuals online
  • Professional services seeking measurable lead generation from organic search

Project Name

Legal Search Authority Programme

Service Line

SEO Strategy + On-Page & Off-Page Optimisation + Lead Generation

Client

Greengold Attorneys

Region Relevance

Nigeria

Date

29th November 2023

Duration

6 Months

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Let's Address Your Questions Today!

We delivered a full SEO programme covering keyword research, on-page optimisation, technical SEO, content alignment, and authority building to improve visibility and lead generation in Nigeria.

We focused on Nigerian search behaviour, local legal keywords, and region-specific intent, ensuring the site ranks for queries used by businesses and individuals seeking legal services in Nigeria.

Yes. The optimisation increased high-intent organic traffic, which translated into a measurable uplift in consultation requests and website enquiries.

Early improvements were visible within weeks, with significant gains in traffic, rankings, and enquiries achieved over the following months as the strategy matured.

Absolutely. Our SEO framework is scalable and adaptable across legal practice areas and professional services, while remaining compliant and performance-driven.

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