Crafting a Compassionate Brand Identity and Lead Engine for Home Care Services
Premium rebrand positioning a care provider as the luxury choice in home healthcare
210%
Private Care Inquiries
95%
User Trust Score
+180%
Lead Form Completion
99/100
Mobile Performance
Project Gallery
Service-specific execution snapshots
Each visual focuses on the services used in this engagement, from acquisition systems to platform architecture and brand trust.
The Project
Ola Prestige Care
Ola Prestige Care delivers high-end personal care services. We created a premium, compassionate brand identity and web application that optimised booking conversion and local search prominence.
Services Delivered
The Challenge
What they faced
Home care is a deeply sensitive service. The client needed a platform that communicates extreme trust, security, and luxury quality while making it easy for family members to request personalised care plans.
Our Approach
Strategy & execution
We built a warm yet highly professional visual brand identity. We optimised the user journey specifically for adult children looking for care for their elderly parents, introducing transparent service breakdowns and secure lead pathways.
Audience Mapping
Identified the primary decision-makers (adult children) and their core anxieties around choosing home care.
Visual Identity
Selected a calming, premium palette and modern serif typography to convey warmth and clinical excellence.
User Journey Optimisation
Developed straightforward, multi-step care inquiry funnels to capture details securely.
The Results
Measurable impact
The premium branding led to a significant increase in private-pay care inquiries. Families reported that the website's professional design and clear information were the primary reasons they chose Ola Prestige Care.
“The brand and website built by Sellable completely set us apart from standard care providers. The level of trust it generates has transformed our client acquisition.”
Florence Adesina
Director, Ola Prestige Care
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