Paid Advertising

It depends on user intent. Google Ads captures active demand; users are actively searching for a solution, making it highly effective for driving high-intent B2B leads and immediate sales. Meta Ads (Facebook & Instagram), along with TikTok, excel at creating demand; they target users based on behaviour, interests, and demographics, making them perfect for visual storytelling, brand building, and eCommerce scaling. For B2B audiences, we often integrate LinkedIn Ads to target precise job titles and industries. Our strategies typically combine search and social platforms to catch buyers at every stage of the funnel.

To see statistically significant data and scalable revenue, we recommend a minimum ad spend budget of £1,000 per month to start. This budget goes directly to the ad platforms (Google, Meta, TikTok, or LinkedIn) to fund your campaigns. Spending below this threshold often makes it difficult to win platform auctions and collect enough conversion data to optimise effectively.

Paid advertising is the fastest way to generate market visibility and pipeline traffic. Unlike organic channels that take months to compound, paid ads can start driving traffic, leads, and sales within 60 days of launching. However, the first 30 days are heavily focused on testing and data collection. During this phase, our team runs rapid testing on ad angles, copy variations, and audience segments to stabilise your customer acquisition costs and prepare the account for profitable scaling.

No, platform ad spend is completely separate from our agency management fees. Your ad budget is paid directly to Google, Meta, TikTok, or LinkedIn through the billing profile configured inside your own secure ad accounts. Our monthly retainer covers the expert strategy, campaign architecture, copywriting, graphic design, landing page engineering, email automation sequences, tracking configuration, and daily data optimisations required to make that ad spend highly profitable.

We eliminate ad waste through precise intent-driven targeting, rigorous negative keyword management, and advanced tracking infrastructure. We don't optimise for vanity metrics like impressions or surface-level clicks. If a keyword or audience segment isn't driving pipeline value, we cut it immediately.

Driving traffic to a generic homepage or contact page is the number one reason ad budgets fail. A homepage gives users too many distracting choices, which kills conversion rates. We direct your ad traffic to highly specific, custom-designed landing pages built around a single offer and a single call to action. Furthermore, because up to 90% of web traffic may not buy on the first click, our Stellar and Stellar Plus tiers include automated 3-to-5-part email follow-up sequences. This setup plugs pipeline leaks, nurtures cool prospects, and drives them back to close the deal automatically.